Indoor advertising is a cost effective way to reach the target market. The advertising medium reaches the audience when they are in a relaxed mood. The target audience will be more receptive when they receive the message through the indoor advertising media. Outdoor advertising mediums such as billboards are generally more expensive as compared to indoor advertising.
But the advertising method results in greater exposure to the marketing method as compared to indoor advertising. Thousands of people commute to work or go to other places in private or public transport. The advertising medium is effective for people that want to create immediate brand awareness. It is ideal for reaching people who go out to public spaces or commute to work. Depending on the aim of advertising, both advertising medium can offer great value. If the purpose is to reach a specific target market, indoor advertising probably offersss more value for money. In contrast, if the purpose of advertising is to advertise the product to the mass market, the outdoor advertising medium will have the best effect. Whatever advertising method you choose, the advertisement media must be positioned in a strategic manner.
It should also be designed in a manner that conveys the message to the target customers effectively. The indoor advertising medium should contain more text while the outdoor advertising medium should be more visual.
